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Google Adwords

Quality score of Google Adwords

The Quality score of Google Adwords is a powerful metric that measures how well an ad campaign is performing. It is based on several factors, such as the ad text’s relevancy and relevance to potential customers’ searches. Consequently, the higher the Quality Score, the better your ad will perform, and the more money you’ll save in the long run. However, how can you improve your Quality Score? Here are some ways to improve your ad quality score.

The higher the score, the more relevant your ads are to the searcher’s needs. If they do not meet these needs, they will be hidden in the search results. Secondly, your ads will be shown on a smaller number of sites, and you’ll end up spending more money for less visibility.